Today, marketers can use the mountains of data collected through their loyalty program to run artificial intelligence-driven campaigns that target guests based on their unique behavior, ensuring relevancy, cost-savings, and ultimately a huge return on their initial investment. At Paytronix, we refer to this as AI to IASM – the practice of using artificial intelligence to drive individual action.
Inside this data brief, learn how a burger joint used this technology to segment guests by their ordering behavior to drive incremental sales and a 61x ROI.
