Get the most out of loyalty program guest data with advanced segmentation. Achieving personalized 1:1 guest relationships requires smarter using of data. Learn what to consider when segmenting guests and what types of campaigns to use for driving the outcomes you want.
Read How Personalized 1:1 Guest Engagement Works
Mixing campaign strategies tailored to each segment, operators have improved guest engagement performance, including:
- 5.5% lift in guest visits when reminded of achieving a reward
- 15% increase in new loyalty members visiting at least three times
- 23% incremental spend when engaging potentially lapsed guests
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