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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

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Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login
Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

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E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

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Instant_Win_Logo

 

Energizing loyalty with an instant win promotion 47% response rate

Instant_Win_Hero

The Challenge

A national casual dining restaurant chain was eager to energize its loyalty program members and to increase program enrollment.

The Program

The restaurant group launched a 7-week instant win promotion. With each visit, members had a chance to win one of various prizes ranging from membership points or free menu items to dinner with the executive chef, a private party, or the grand prize: a trip to a US destination of their choice.

Paytronix’s technology helped make this complex program simple and exciting for guests, easy for cashiers to execute, and financially meaningful for the company.

When presented with the check at the end of their meal, the member’s card was swiped. In real time, the system determined if this visit was a winner, and if so, the award details were printed on the member’s receipt. One-in-ten visits produced a winner.

Instant_Win_Program

 

Seamless execution depended on several key elements of Paytronix’s unique technology solutions, including:

  • Integration across multiple POS systems spanning the six restaurant portfolio.
  • Real-time rules for randomly determining winners and instantly selecting rewards.
  • Reporting to measure program performance.
Plus, Paytronix executed this special promotion on top of the regular loyalty program operations.

Results

Instant_Win_Result_Stats

The program delivered outstanding results for the restaurant group. The program truly engaged and motivated guests. Member visit rates jumped 25% during the promotion period. And when they came in, members spent 6.5% more than usual.

Plus, winning proved contagious. Excitement cascaded through the restaurants and fueled interest in the program. As a result, overall membership surged 22%, far exceeding expectations as monthly enrollment more than doubled during the promotion period.

In all, this inaugural program produced a fantastic 168% ROI. And because the program was built on the Paytronix platform, it was engineered for reuse and has allowed the restaurant group to replicate this successful program with minimal effort.

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