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New loyalty program will support franchisees as Walk-On’s aims to grow and enter new markets
NEWTON, Mass. - Jan. 14, 2025 - Paytronix, the leader in guest engagement for restaurants and convenience stores, announced that Walk-On’s Sports Bistreaux, the nationally renowned restaurant and sports bar, will be relaunching its guest engagement platform with Paytronix Loyalty. The new Walk-On’s Rewards loyalty program is being deployed to help the brand support its franchisee community as it seeks to increase growth in the coming years.
Walk-On’s Sports Bistreaux selected Paytronix as the loyalty program best suited to round out its approach to guest engagement, particularly for its best-in-class platform. Paytronix will support the brand’s inherent belief in Southern hospitality while also growing loyalty sales to double digits across all locations.
“We want to better establish the foundation of our brand through loyalty, and Paytronix is the perfect fit to support our fast-growing franchisee community,” said Mark Foulds, Vice President of Digital Media and Consumer Engagement at Walk-On’s Sports Bistreaux. “Its rich feature set includes the data-driven measurement and reporting necessary to give our franchisees greater visibility into how our loyalty program is performing. It’s a one-stop shop for SMS push and pull marketing campaigns.”
Designed to scale to the needs of the brand, the Paytronix loyalty program will enable Walk-On’s franchisees to capture guest data, make data-driven decisions and optimize their programs using real-time ROI analysis and reports. All while delivering the rewards and experiences that lead to more visits, higher spend per visit, and an increase in the value of each customer.
“Our franchisees are asking for a loyalty platform with more personalization that will help them build deeper relationships with their guests,” said Mike Lester, CEO of Walking Tall Brands and a member of the Walk-On’s Sports Bistreaux Franchise Advisory Council. “Through enabling greater personalization via segmentation, targeting, and offers based on guest transactions, Paytronix Loyalty will provide both convenience and access to the data and information necessary to learn what our guest journey is and how to increase their visit frequency.”
“Paytronix is incredibly pleased to play a key role in Walk On’s growth plans,” said Paytronix Chief Customer Officer, Andrea Mulligan. “We’ll be working closely with their franchisees and marketers to get the best of their loyalty program. Walk On’s is a highly respected institution in the South, and the greater hospitality industry. We look forward to collaborating and finding new ways to leverage their belief in southern hospitality to create value for their customers and new growth opportunities for their franchisees.”