PepperJax Grill Customizes Digital Guest Experience with Paytronix Loyalty and Mobile App
Guests earn rewards fast with loyalty integration across online ordering, mobile orders, catering and gift card programs
Platform
Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.
A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.
Solutions
We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.
Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.
Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.
Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.
Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.
Company
We are here to help clients build their businesses by delivering amazing experiences for their guests.
Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
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Events
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Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.
See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
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Are you overlooking these 8 reasons to sell mobile-first gift cards?
2 min read
Jul 29, 2024
With performance indicators across restaurant and c-store loyalty programs, report enables brands to benchmark their performance against category leaders
NEWTON, MA - July 09, 2024 - Paytronix, the leader in guest engagement for restaurants and convenience stores, today unveiled the much-anticipated 2024 Paytronix Loyalty Trends Report, which finds that operators in the 75th percentile of loyalty transaction share achieve 30% of their transactions from loyalty program members, while brands in the 90th percentile see loyalty penetration reaching 37% and beyond. By demonstrating how leading brands are pioneering innovative strategies across key metrics, the report helps restaurants and c-stores optimize guest engagement and move their loyalty programs into a higher gear.
“The first step toward a more effective loyalty strategy is to evaluate your current program's performance by assessing key metrics like penetration, growth rate, discount levels, and whether members' behaviors align with your corporate goals,” said Jeff Hindman, Paytronix CEO. “With the 2024 Paytronix Loyalty Trends Report, we’re helping brands understand their program’s strengths and weaknesses and then providing the necessary guidance to create a more dynamic offering that aligns with critical goals, including customer engagement, profitability, and customer lifetime value.“
Key findings from Paytronix Loyalty Report include:
Engaging Guests and Eliminating Churn: The highest-performing quick-service restaurants (QSRs) achieve an average 62% monthly loyalty program member retention rate, while elite full-service restaurants (FSRs) retain 57.8% of their loyalty program members month-to-month, on average. Convenience stores (c-stores) lead in this area, with top performers (90th percentile) reaching an 85% average retention rate.
Loyalty Member Acquisition: The best QSRs sign up an average of 110 new loyalty members per store each month. Their FSR counterparts acquire 70 new members per location monthly, and leading c-stores add an average of 36 new members per location each month.
Personalization: Over 70% of brands’ campaigns are segmented vs. sent to their entire loyalty database. Less than 10% of campaigns leveraged predictive model scores.
Email Reigns Supreme: More than 80% of campaigns rely on email to engage guests. Although campaigns that include mobile app push messages represent over 20% of campaigns for QSR and c-stores.
Average Spend Per Visit
For QSRs, the average spend per visit is $19.05 for brands in the 50th percentile and $30.16 for those in the 90th percentile. For FSRs, it’s $39.35 and $77.49, respectively; and for c-stores, $13.03 and $24.30.
Methodology
The 2024 Paytronix Loyalty Trends Report drills into data by concept – quick service restaurants (QSRs), full-service restaurants (FSRs), and c-stores – then breaks out key performance metrics by percentile ranks from median (50th) to elite (90th). It’s designed to help brands compare their own results against benchmarks for key loyalty metrics, including average spend per visit, visit frequency, and average customer lifetime value (CLV). The report also examines program components, such as personalization, data analytics, program design, emotional engagement, and targeted messaging.
Guests earn rewards fast with loyalty integration across online ordering, mobile orders, catering and gift card programs
Brands can quickly access data and personalized recommendations to plan campaigns, build reports and analytics, or find help desk information