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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Gift Card Trend Report

Are you overlooking these 8 reasons to sell mobile-first gift cards?

2 min read

Legal Sea Foods Nets 60% Increase in Total Loyalty Membership with Paytronix powered LTO

  • Promotion resulted in 366% increase in average daily registrations during campaign period compared to 15 days prior
  • Promotion for one-year anniversary of Legal Net Rewards increased traffic and drove spend

NEWTON, MA - May 14, 2024 - Paytronix, the leader in guest engagement for restaurants and convenience stores, today announced that Legal Sea Foods, the iconic New England-based restaurant brand, increased membership in its Legal Net Rewards program by 60 percent via a two-week limited time offer (LTO) enrollment campaign. Powered by Paytronix, the two-for-one lobster roll promotion enabled both new and existing members to redeem the award and receive a free lobster roll, (valued at $43 at the time of the offer), between January 15th and 31st.

Legal Sea Foods worked with the Paytronix Strategy and Analytics team to design a personalized campaign that would celebrate the one-year anniversary of its reward program with existing members while also driving spend and new loyalty enrollment. The campaign also included a restaurant-level challenge to celebrate sign ups, resulting in roughly 20% of cover counts converted to loyalty membership.

Legal saw even more incredible results such as:

  • 33.8% of guests dining across all restaurant locations enrolled in the loyalty program
  • The LTO was particularly strong with existing members, as 45.2% of loyalty users redeemed
  • It was also effective in drawing new loyalty members, accounting for 81% of total loyalty enrollments across a 5-week period.

With its loyalty program driving both sales and engagement across all locations, Legal Sea Foods is committed to growing Legal Net Rewards ten-fold this year. Throughout 2024, the brand will be running monthly incremental campaigns to drive enrollment and engagement, rewarding their loyalty members. In the aftermath of the campaign, Legal saw that guests who enrolled had significantly more visits and spend within 30 days of registering compared to previous months.

“Our two-for-one lobster roll promotion proved the power of loyalty for Legal Sea Foods by demonstrating that campaigns drive strong incremental engagement and enrollment,” said Christine Cocce, director of marketing, Legal Sea Foods. “Paytronix is helping us drive spend, engagement, and ROI from our campaigns. Even our double-points campaign drove over 20-times incremental visits compared to control groups.”

The Legal Net Rewards program is free to join and awards enrolled guests one point per dollar spent. Points can be redeemed for exclusive rewards including signature Legal menu items like their famous New England clam chowder or a lobster dinner for two. Diners can sign up by creating an account on the new Legal Net Rewards app on iOS or Android, online at legalseafoods.com, or in the restaurant. The day after enrolling, new members receive a free cup of New England clam chowder.