Fast-growing ramen restaurant concept partners with Paytronix to improve loyalty offerings for fans
Dallas, TX (December 15, 2023) – At JINYA, the focus on “kaizen” – the Japanese practice of continuous improvement – runs deep in the company’s culture. This guiding principle extends beyond its famous, authentic flavors to JINYA’s commitment to providing guests an unmatched customer experience.
As proof of that dedication, the beloved ramen brand has partnered with the digital customer engagement experts at Paytronix to overhaul its loyalty app and reward program. JINYA is furthering the “surprise and delight” approach of its previous loyalty program with the introduction of a new points system, giving customers the chance to redeem points for the rewards of their choice.
“Everything we do at JINYA is focused on delivering an exceptional customer experience, from ingredient selection and food preparation to attentive, personalized service,” said Tomo Takahashi, JINYA’s founder and CEO. “Our new and improved loyalty program is just one more way we get to show our guests how much they mean to us and create memorable experiences that keep them coming back.”
JINYA’s new loyalty program offers members a variety of perks, including rewards, easy points accrual, and discounts:
- Registration Reward: New members will receive 50 points when they register.
- Birthday Reward: Members receive a FREE Birthday Dessert Plate to celebrate their birthday.
- Anniversary Reward: On the anniversary of joining JINYA’s loyalty program, guests will get a free small plate with purchase of any ramen bowl.
- We Miss You Reward: JINYA will welcome members back with 50% off any bowl of ramen.
- Dollar-to-Point Conversion: Guests will receive one point for every dollar spent at JINYA.
Points Redemption:
- 100 points: Choice of pork or vegan gyoza, crispy rice with spicy tuna or brussels sprouts tempura.
- 200 points: FREE Signature Tapas plate, which includes three pieces of gyoza, two pieces of crispy chicken and one spicy tuna taco.
- 300 points: ramen or rice bowl of choice.
Points Conversion:
- Guests will receive an automatic $15 reward once they reach the 400-point max threshold. This reward will be applied to their next visit.
The new program and JINYA app update will go live the week of Dec. 19, with the goal of reaching 500,000 users within the first six months after activation.
For more information, please visit https://www.jinyaramenbar.com/.
About JINYA Ramen Bar
Founded in 2010 by Tomo Takahashi – who was named among the most influential restaurant CEOs in the country in 2022 by Nation’s Restaurant News – JINYA Ramen Bar has nearly 60 restaurants with multiple new locations in the pipeline. JINYA’s focus on kaizen – the Japanese practice of continuous improvement – means its guests will always experience the best ramen out there. From the water used to prepare its broth to the special aging process that its noodles undergo, JINYA pays meticulous attention to everything that goes into its guests’ bowls. JINYA also operates bushi by JINYA, Robata JINYA, LBD Japanese Bar and Lounge, and JINYA Ramen Express. For more information, visit jinyaramenbar.com and follow JINYA on Facebook, Instagram and TikTok. To learn more about JINYA’s franchising opportunities, visit jinyaramenbar.com/franchise.
About Paytronix
Paytronix is the leader in Digital Customer Engagement for restaurants, convenience stores, and other retailers who seek to build lasting guest relationships. Paytronix continually advances digital guest engagement by developing technologies that uncover new insights about guest attitudes and behaviors that create brand preferences. For more information visit Paytronix.com.
