Family Express Launches Custom Loyalty App with Paytronix

NEWTON, Mass., April 23, 2019 -- Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that Family Express has gone live with its custom loyalty app with the help of Paytronix. The new app incorporates native online ordering for customers through Olo, seamless management of important internal store information with Yext, and integration of key features such as a customer feedback portal through Zendesk, resulting in a highly personalized experience for Family Express customers.

“We sought to create a frictionless experience consistent with emerging customer expectations,” said Gus Olympidis, President and CEO of Family Express Corporation. “We did it by bringing together a constellation of best-in-class technology providers aiming to create a powerful ecosystem with total connectivity. Paytronix led the way, and we are now able to fuse a variety of third party platforms to best meet our customers’ evolving needs and keep pace with trends in the marketplace.”

The Family Express app features: 

Native App Ordering – Family Express is the first convenience store to integrate Olo online ordering, enabling customers to order its hot food service offering, Cravin’s To Order, directly from the app providing guests with an intuitive ordering flow.

Customization – Family Express was able to customize the look and feel of its custom app to match its unique brand.

Seamless Store Content Management – With Yext, Family Express can easily manage store information, including locations, hours, and amenities – all via an integration to the custom app.

Customer Engagement – Family Express can tailor rewards and discounts based on customer behavior and preference, while also providing a place for customers to view their rewards. Additionally, via an integration with Zendesk, customers can submit comments, enabling immediate, actionable guest feedback – all functions that had previously been scattered across different online locations.

“We’re very pleased to help Family Express become the first convenience store to offer online ordering through its app,” said Andrew Robbins, president, Paytronix Systems, Inc. “And we continue to remain focused on delivering an exceedingly personalized experience for Family Express customers.”

About Family Express

Family Express is a chain of convenience stores and fueling centers. In 2015, FE was awarded the most prestigious award in the Convenience Store Industry, by being named Chain of the Year. In a 2016 independent survey, the Company was ranked at the top among Convenience Store Entities and Customer Service. Family Express was founded in Valparaiso in 1975, and it operates stores throughout Northern and Central Indiana. The Company recently opened its second state-of-the-art Learning Center in Lafayette, IN.