What Is Paytronix? An Intro to the Guest Experience Leader

Customer loyalty, hassle-free online ordering, granular customer insights, and seamless marketing automation is no longer the future. Dozens of successful restaurant and convenience store (c-store) businesses throughout the U.S. that you already know and love use these functionalities today. 

Some providers are great at one or two of these capabilities, but only one has brought all of them together: Paytronix. Keep reading to learn more about our platform and the results our solutions drive for our clients. 

What Is Paytronix?: More Than Just a Tech Company 

Paytronix is an end-to-end digital guest engagement platform, including gift and comp functionality and strategy and analytics services, designed to enrich customer experiences across the restaurant and c-store industries. Integrating features such as online ordering, loyalty programs, AI-driven marketing insights, and seamless payment systems, Paytronix delivers personalized, scalable solutions that grow customer retention and revenue. 

Our platform excels in leveraging vast amounts of transactional data to craft targeted, one-to-one marketing campaigns and detailed customer insights, helping businesses optimize their engagement strategies and operational efficiencies. By providing tools for everything from loyalty rewards to fast mobile ordering, as well as custom-fitted audience analysis and growth insights from our Strategy & Analytics team, Paytronix empowers brands to create exceptional, frictionless customer experiences that foster brand loyalty and grow financial bottom lines. 

Who Uses Paytronix? An Overview of Our Core Audiences 

Founded with the vision to deepen customer interactions, Paytronix is now the leading hospitality technology brand, equipping small, mid-size, and enterprise-level restaurants and c-stores to dominate their spaces. We have solutions for hospitality and retail professionals across multiple markets: 

• Restaurants: From small-to-medium restaurants to multi-unit restaurants, thousands of establishments leverage Paytronix to accelerate customer retention and spend. 
• Convenience Stores: Retailers use Paytronix to improve convenience store customer experiences and integrate digital solutions into brick-and-mortar shopping environments. 
• User Roles: Business owners, franchise operators, marketing VPs, finance executives, regional managers, and IT professionals all find value in Paytronix's comprehensive offerings. Our complete list of hundreds of features unlocks operational excellence—including kitchen efficiencies—and detailed insights, including customer segmentation by product variations and real-time item popularity. 

The Paytronix Platform: Key Capabilities and Results 

Paytronix is more than your answer to daily revenue challenges. It’s a full scale customer experience platform designed to deepen every aspect of the customer experience: 

• More Revenue and Engagement through Loyalty: Personalized loyalty promotions drive more visits and higher spend, leading to a 23% increase in value per customer. Customizable programs tailored to individual preferences accelerate customer satisfaction and retention. 
• Online Ordering Success: Restaurants and c-stores using Paytronix report double-digit online ordering growth, as is the case with National Coney Island’s 19.4% online ordering lift and Rutter’s 25% online ordering lift.  
• AI-Driven Segmentation and Automated Campaigns: Some of our most successful clients like Smashburger have driven a 20% increase in spend and 16% increase in visits by combining micro-segmentation with automated campaigns. Our AI-driven marketing campaigns demonstrate up to 90% more guest visits and 50% increases in spend compared to outdated methods like mass emails and one-size-fits-all offers. 
• CRM and Omnichannel Messaging: These tools help businesses gain a 360-degree view of customer interactions, significantly enhancing personalization and customer satisfaction. 
• Smooth-Operating Gift and Comp Programs: As much as 10% of comp dollars are lost due to preventable fraud. Properly differentiating comp transactions from gift card transactions avoids double taxation, reducing overstated sales and income tax burdens by up to 12%. 

Paytronix’s Impact by the Numbers 

We also have numerous case studies and quantifiable results to back up our solutions. Here are just a few examples: 

1. The Filling Company: Leveraging our streamlined operations solutions, The Filling Company boosted its efficiency, achieving a seamless flow of 1,800 weekly orders directly into their POS system, significantly reducing errors and enhancing customer service efficiency. 
2. HuHot Mongolian Grill: HuHot's Paytronix-driven subscription program led to a 600% increase in guest value, redefining loyalty with personalized and dynamic pricing models that created immense growth for customer experiences and business revenue. 
3. Great Harvest: Implementing AI-driven personalized visit challenges via Paytronix, Great Harvest saw a 35% increase in loyalty visits, significantly boosting customer engagement and spend across their bakery cafes. 
4. Lion's Choice: With Paytronix’s integrated digital guest engagement platform, Lion’s Choice enhanced online order customization, resulting in a dramatic 110% increase in online orders and substantially improving guest satisfaction and retention. 
5. PDQ: PDQ utilized Paytronix’s advanced segmentation to implement targeted 1:1 campaigns, achieving a 15.5% increase in spend through personalized visit challenges, demonstrating the power of tailored marketing strategies. 
6. Rutter’s: Rutter’s integration of Paytronix online ordering with loyalty rewards led to a 25% increase in visit frequency among loyalty members, showcasing the effectiveness of combining convenience with loyalty strategies. 
7. Toastique: Toastique leveraged our platform to enhance its loyalty program, leading to an 87.5% increase in membership and a 15% increase in visit frequency, significantly boosting revenue and market penetration through strategic guest engagement. 
8. Smashburger: Smashburger's adoption of Paytronix’s AI-driven loyalty campaigns contributed to a substantial $1.9 million in incremental sales, accounting for 6.5% of the brand’s annual sales growth, exemplifying successful data-driven loyalty strategies. 
9. Pump N Pantry: Pump N Pantry, using Paytronix’s online ordering and loyalty integration, saw online orders jump to 20% of total sales, effectively bridging the gap between fuel and store services and enhancing customer convenience and satisfaction. 
10. Primanti Bros.: Amidst the challenges of the COVID-19 global pandemic, Primanti Bros. utilized Paytronix’s Missed Visit Score to drive a 90% increase in guest visits and a 50% increase in spend, proving the effectiveness of data-driven re-engagement strategies in a crisis.

Innovation at Paytronix 

We continue innovating in all our product lines at Paytronix, developing features that integrate emerging technologies and anticipating market needs. This proactive approach ensures that Paytronix remains at the forefront of the hospitality tech industry. 

Here are a few pillars of innovation our audiences have come to know and love: 

• 2024 Online Ordering Guide: Demonstrates how restaurants and c-stores achieved significant sales growth via online ordering and loyalty integration, with Rutter's increasing sales by 25%, Lion's Choice boosting online orders by 110%, Filling Co. managing 1,800 weekly online orders, and National Coney Island raising guest spend by 14.1%. 
• 2024 Loyalty Report: Highlights include leveraging real-time data for personalized campaigns, introducing innovative engagement strategies like gamification and subscriptions, and using performance benchmarking to compare outcomes with industry standards, aiming to transform customer retention and maximize loyalty program effectiveness. 
• 2024 Online Ordering Report: Focuses on capturing market share, personalizing the ordering experience, streamlining technology use, leveraging AI, and optimizing guest engagement to drive large improvements in sales and customer lifetime value.
• Expert Insights from Strategy & Analytics, Product, and Finance: 
  • Bonnie Woods: Recognized as a 2022 Future Leader in Convenience, she specializes in optimizing loyalty programs to drive strategic business goals within the convenience store sector. 
  • Donnie Fairbanks: A Senior Strategist who uses his expertise to develop innovative loyalty strategies that address major industry challenges and enhance brand growth. 
  • Hillary Hadley: A Senior Strategist with a focus on Statistics to deliver data-driven insights that optimize loyalty program outcomes. 
  • Jeff Hoover: Directs strategy and analytics for c-store brands, leveraging his extensive marketing background to enhance customer engagement through innovative loyalty and CRM initiatives. 
  • Tim Ridgely: Vice President of Online Ordering, who has transformed the online ordering landscape for restaurants, deepening customer interactions with leading tech solutions. 
  • Charles Gray: As Chief Revenue Officer (CRO), he drives global sales and partnerships, utilizing his rich hospitality industry experience to expand Paytronix's market presence and strengthen its digital platform. 

What This Means for You 

Paytronix offers more than just software solutions; we provide a gateway to mutually satisfying customer outcomes that foster both loyalty and revenue. When you choose Paytronix, you not only equip your business with the ideal hospitality tech stack but also gain a partner committed to your success. 

Taking the Next Step 

Choosing Paytronix means partnering with a leader in customer experience technology, dedicated to delivering measurable results through data-driven insights and innovative solutions. To discover more about how Paytronix can transform your customer interactions, request a demo now.