If you aren’t already on Uber Eats, you’re leaving money on the table. This leading third-party food delivery marketplace connects you to a vast network of customers, expanding your reach beyond the limits of your immediate vicinity.
In today’s delivery-driven dining landscape, utilizing Uber Eats can be the key to boosting sales, streamlining operations, and improving profitability. After all, in the United States, an estimated 50.6% of the population is projected to use meal delivery services in 2024.
Ready to get started? Let’s dive into how to set up an Uber Eats account, so you can increase reach and drive sales for your restaurant.
Getting started on Uber Eats is straightforward. The first step is to create an Uber Eats account, which allows you to start receiving orders online. Here’s what you need to do:
Once your Uber Eats account is live, you can use the Restaurant Dashboard to manage online orders, monitor performance, and access promotional tools that help you attract more customers.
Does Uber Eats charge restaurants to use its platform? Yes, it does.
Uber Eats applies a commission fee on each online order, and the rate may vary depending on the plan you choose and your location. Restaurants can select from various plans, each offering different commission percentages and benefits, such as increased visibility, access to promotional tools, or lower delivery fees for customers.
These fees are generally applicable in most countries, but local regulations and market conditions can affect the total cost. For the latest details on fees, payment terms, and plan options, you can either check Uber Eats’ website or reach out to their support team.
By understanding these fees, you can better manage your costs. For example, many restaurants increase their menu prices on Uber Eats to help cover the commission fees, charging more for delivery orders than for in-person dining.
To maximize your restaurant’s success on Uber Eats and drive more online orders, it’s crucial to enhance your visibility and appeal on the platform. Here are three ways to do that:
Effectively managing orders and operations is key to running a successful restaurant on Uber Eats. To do this, simply use the Uber Eats app. The app allows you to easily accept, prepare, and track orders, helping you stay organized.
To optimize your operations, focus on simplifying your workflow. If you haven’t already done so, implement a clear system for handling high-volume periods to avoid order cancellations and ensure that each dish is prepared as ordered. You can also use the app’s tracking features to monitor order status and delivery times. This will help you identify areas for improvement and improve overall efficiency.
Also, establish a feedback system (formal or informal) where delivery drivers and staff can report issues or suggest improvements. As you begin using Uber Eats, you're likely to encounter initial challenges and the occasional unavoidable mishap. Having a feedback mechanism in place will help you promptly address these issues.
Integrations play a crucial role in improving the efficiency of your restaurant’s operations. Uber Eats offers robust support for connecting with various point of sale (POS) systems, which can significantly streamline your processes.
First, by integrating your POS with Uber Eats, you can automate order processing and menu management. You’ll no longer need to manually enter orders, as the system automatically syncs them from your POS. This saves time and money and eliminates the risk of human error.
Second, integrating your POS also provides real-time inventory syncing. This feature keeps your stock levels updated, helping you avoid overselling. As a result, your menu will always accurately reflect available items, and you’ll never have to disappoint customers who have ordered items that are out of stock.
Third, for restaurants seeking more customized solutions, Uber Eats’ application programming interface (API) offers flexibility for developing unique features or connecting with other systems. This can help you create tailored integrations that meet your specific needs and further enhance your restaurant’s performance.
There are many ways in which you can use Uber Eats to tap into a broader customer base and expand your reach. Here are six strategies:
Customer reviews and ratings play an essential role in shaping your restaurant’s reputation on Uber Eats. Here are four ways you can actively manage your reviews and ratings on Uber Eats:
Navigating challenges and ensuring smooth operations is crucial for running a successful restaurant on Uber Eats. When issues arise with orders, payments, or other aspects of the platform, Uber Eats provides a range of customer support options to assist you.
You may contact Uber Eats’ customer support team for help with any issues related to orders, payments, or technical difficulties. For real-time order management, use the Uber Eats app to track your orders and monitor delivery times. You can also utilize Uber Eats’ frequently asked questions (FAQs) and guides on their website to troubleshoot common issues and understand the platform’s features.
Uber Eats is a powerful platform for restaurants to reach new customers and increase sales. If you aren’t already on the platform, what are you waiting for?
Of course, joining Uber Eats isn’t just about creating an account, uploading your menu, and hoping for the best. To truly benefit from the platform, you’ll need to understand how Uber Eats operates, review the associated fees and payment structures, and typically adjust your pricing (at least for some menu items). Additionally, ensure that your kitchen team is prepared to handle the increased order volume.
That said, Uber Eats is an excellent platform for any restaurant that wants to expand its reach and grow its business. By focusing on delivering outstanding customer service and keeping your customers satisfied, you can use Uber Eats to build a loyal customer base and increase your revenue.
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Getting online is crucial to any restaurant business—whether you’re using platforms like Uber Eats or exploring other online ordering systems. To learn more, check out Paytronix’s 2024 Online Ordering Guide and 2024 Online Ordering Report.
Ready to explore first-party online ordering so you don’t hand over 10% to 30% of all your digital orders to third-party marketplaces? Book a demo now and see the difference firsthand.