Customer behavior is always changing – and to keep up, all restaurants need to be able to provide a top-of-the-line guest experience. Whether your guests come into your locations or order online, they should have the ability to engage with loyalty programs, purchase and redeem gift cards, and place their orders with ease. While national chains have a lot of resources at their disposal, using the right technology can level the playing field and help independent restaurants and small restaurant groups compete.
As a provider of enterprise-class customer experience products to restaurants large and small, here are the 3 “must-haves” Paytronix recommends to keep your independent brand competitive:
- Online Ordering: Since 2020, the number of restaurant customers looking to place food orders digitally has skyrocketed. While some customers are looking forward to getting back to restaurants and gathering and dining with friends and family in person, many have permanently embraced the convenience of ordering and dining at home.
With Paytronix Order & Delivery, restaurants can streamline their online ordering operations, to make it easier for your staff to focus on what matters most. As online ordering rose in popularity, many restaurants raced to partner with brands like Door Dash and Uber Eats to capture more orders, but were left with three or four tablets with orders coming in, and needing to manually enter those orders into the POS. HandoffSM brings all of the orders from third parties like Door Dash and Uber Eats and integrates right to your POS, reducing human error and freeing up staff to wait on in-house guests.
Once your customer receives their order – how does your management team know they’ve enjoyed their meal? On-site guests can talk to their server, and managers can make a situation right on the spot, but off-premise customers often don’t have any way to express themselves except to leave a bad review or decide not to return again. With FEEDbackSM your restaurant managers can save a guest relationship right away by getting instant responses from customers, and enabling the manager to respond to negative experiences with discounts and offers at the touch of a button.
- Loyalty: Loyalty programs do more than foster goodwill between you and your guests. They provide a valuable communication channel and help to grow your customer’s lifetime value. Built with the busy operator in mind, Paytronix delivers personalized, targeted, email messages in real-time so you can drive traffic every day.
The Paytronix platform also adds a layer of artificial intelligence to your campaigns by predicting future behavior, enabling highly productive segmentation, and making on-the-spot recommendations to increase spend and order frequency.
Regular customers are what drive business – but what happens when one of your regulars hasn’t been in for a while. How can you reach out to them and tempt them with a special offer or promotion to bring them back to your locations? A win-back campaign does just that, by identifying your customers who have missed an expected visit and sending them an offer to come back and remember what they love about your restaurant before they’re gone for good.
Check out this story of a brand who used a Win-Back Campaign to reengage with wayward loyalty members…with a 10.9x return!
- Gift Cards: Restaurant gift cards are a popular way for your customers to share their love of your brand, whether for the holidays, a special event, or as a thank you and modern gift card programs include the ability to purchase and send a virtual gift card online as well as on site.
And for those customers who receive a gift card, making it as easy as possible for them to redeem their card creates a positive experience that they’re sure to remember. Providing the option for both online and on-site redemption with an online ordering integration means that these customers can celebrate the way they choose.
By using loyalty, online order & delivery, and AI-driven insights with one platform, you have all the data you need to motivate your guests to buy more often and more frequently and a program with the flexibility to grow as you do.
Interested in learning more? Get a demo with the team to learn more about what Paytronix can do for your brand.
