Marketing Strategy for a Cafe: The Complete Overview
Creating and sustaining success in the coffee shop business requires more than delicious coffee or pastries. It's a competitive space, and depending...
Have you overlooked any of these 16 crucial steps for your catering business?
1 min read
May 05, 2016
Picture this: Immediately after a customer buys a sandwich at one of your locations, her smartphone buzzes with an email inviting her to take a survey about her purchase experience. As soon as she submits her responses, your marketing team knows how she felt about the food and service quality, how likely she might be to purchase that same sandwich again, and more!
Surveys can be used to gather data and build rich customer profiles. Customer responses enhance the marketer’s view of their customers, which in turn allows for smarter marketing. Segmentation suddenly becomes a clear, more data-driven process, which in turn helps your team deploy more relevant offers and promotions. And of course, more relevance means better customer relationships and more revenue!
While there are many survey providers out there, the new Paytronix Survey Center is the best option for current users of the Paytronix Messaging solution. There are many benefits to taking advantage of this new tool:
Many of our customers have been waiting months for this tool, including Martyna Nowak, marketing director at National Coney Island who “can’t wait to put it to use and learn more about the experience of my guests, without having to worry about integrating to a third party provider.” We are thrilled to be able to offer the survey tool as a way for our clients to better manage customer relationships and ultimately drive more revenue.
Be one of the first to reap the benefits of our latest and greatest. Give us a call!
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