Spotlight Series: Brands that Give Back

As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their customers during this isolating time. Many have lessons to teach us all as they work to foster a deep emotional connection with their community.

Taco Bell & Panera Bread

School meal programs provide children of low-income families with reliable sources of nutrition, but with schools canceled, some families are left wondering how they will fill the gap. Thankfully, large brands like Taco Bell and Panera Bread are launching initiatives to help feed children and enable easy access to food for everyone who needs it.

To make sure students receive meals, the Taco Bell Foundation is donating $1 million to No Kid Hungry. The brand is also teaming up with other restaurants and food distribution networks to donate food and produce to local food banks. And for the greater community, Taco Bell gave out free tacos to all drive-thru guests earlier this week. Similarly, Panera is partnering with the U.S. Department of Agriculture and the Children’s Hunger Alliance to deliver boxed lunches to students. The program will launch in Ohio on April 6th with plans to expand to other states in the future.

Taco Bell is also working to go beyond the student population by converting its taco trucks into mobile commissaries, delivering food to people working in essential roles in healthcare, education, and grocery stores. All efforts brands make, whether great or small, can add up to help communities stay healthy and battle this global crisis. 

To learn what other brands are doing to build customer relationships during this time, connect with us on Twitter and LinkedIn, and check out our site for more COVID-19 related resources.