5 Best Restaurant Social Media Examples to Learn From
Social media has transformed marketing across various sectors and the restaurant industry has experienced some of the biggest changes over the last...
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Attract More Dream Customers and Keep Them Longer
7 min read
Jul 03, 2024
A recent William Blair customer engagement survey found that over half of restaurant patrons don’t use restaurant loyalty programs. Only 35% of customers said restaurant loyalty programs influenced where they ate.
The need for customers to enjoy the benefits of restaurant loyalty programs presents a massive opportunity for smart restaurant owners. These programs go beyond cultivating loyalty for brick-and-mortar restaurant experiences and extend to growing digital engagement and online sales.
Loyalty software is the foundation of your loyalty program. Loyalty software integrates with your point-of-sale (POS) software and online ordering platform to reward your customers for repeat engagements, like buying food or leveraging a promotion.
How do you use restaurant loyalty software to grow your brand easily? Here’s how to choose, implement, and maximize your investment in the right restaurant loyalty software.
Most loyalty software options have multiple features to help you retain customers. To get the most from your restaurant loyalty software, you want to choose one that has these two features at a minimum:
As you continue your journey in evaluating loyalty software providers, look for platforms that go beyond the basics of providing customer rewards and provide:
Consider these additional campaigns that are effective with a wide range of audience segments:
These popular marketing campaigns from major brands delighted customers and may inspire your own:
Whether you’re considering large or small marketing campaigns for your restaurant, your loyalty software can play a big role. It can help you highlight items to promote, speak to each audience segment more congruently, and create a word-of-mouth-driven promotional flywheel.
We’re your partner for building lasting guest relationships. Here’s how two leading restaurant brands used Paytronix to boost their loyalty programs:
Paytronix not only offers a wide variety of features to help you implement a successful loyalty program, but also helps you optimize your tech stack. Our all-in-one customer experience platform seamlessly integrates with your POS and third-party platforms like DoorDash.
Implementing new software can be daunting regardless of the size of your organization. A smooth implementation ensures your team knows how to use the software and that it’s being used to peak potential. To have a successful implementation, follow these three steps:
You’ve chosen your restaurant loyalty software and trained your staff. You’re ready to launch or improve your loyalty program, but how do you ensure you maximize your investment?
An easy way to maximize your software investment is to choose an all-in-one solution. This eliminates the need for multiple contracts and smooths out platform-to-platform integrations.
Additionally, monitor how your software is being used. Are your employees using it for its intended purpose? Does the software operate as expected with little to no downtime? Does it provide an excellent experience for your customers? These are signs you’ve made the right choice.
Recent research shows the average American consumer belongs to nearly 17 loyalty programs. To make the most out of your restaurant loyalty program, consider these future trends in loyalty programs:
As customer preferences and technology evolve, restaurant loyalty programs exist to create one-of-a-kind, memorable experiences and brand loyalty. Choosing the right restaurant loyalty software and leveraging your customer and campaign data help you take your loyalty programs to the next level.
Paytronix is more than just loyalty software; it’s an all-in-one guest experience hub. Our platform ties together online ordering, AI insights, loyalty programs, and marketing automation, giving you everything you need with a few clicks. If you’re ready to join thousands of other restaurants that are differentiating themselves with an effective loyalty program, request a demo now.
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