5 Restaurant Consumer Spending Trends to Know in 2025
Consumer spending is a big factor in how the restaurant industry operates, especially as we move through 2025. Inflation has shifted how people spend...
Platform
Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.
A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.
Solutions
We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.
Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.
Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.
Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.
Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.
Company
We are here to help clients build their businesses by delivering amazing experiences for their guests.
Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login
Order & Delivery Login
Resources
Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.
FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.
See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?
7 min read
Apr 16, 2025
Labor costs represent one of the most significant operational expenses in the restaurant industry and controlling them has become increasingly complex. Although technology offers new ways to streamline operations, the real challenge is reducing labor costs without compromising service quality or the work environment.
Achieving the right balance between staffing efficiency and cost control is essential for long-term profitability. Some of the most effective tactics include optimizing the staff scheduling process, improving employee retention, managing overtime pay and compliance costs, leveraging technology for data-driven decisions and task automation, and even addressing food waste when it directly impacts lower labor costs.
Data from the National Restaurant Association reveals that in 2022, labor costs, including salaries and benefits, accounted for a median of 36.5% of revenue in full-service businesses. This article explores effective strategies for managing restaurant labor costs while maintaining service quality. You’ll find actionable tips, key formulas, and practical ways to monitor performance and make smarter decisions.
Labor costs—often one of the largest restaurant expenses—directly influence your bottom line. On average, businesses allocate around 25% to 35% of their revenue to average labor costs, though this can vary depending on the type of service and other factors.
Several external factors, such as inflation, minimum wage increases, and employee turnover, push labor costs higher. As labor costs continue to rise, restaurant operators and managers must implement strategies to navigate and optimize staffing while maintaining high service standards.
Food and labor are the two biggest cost centers in any restaurant, often referred to together as prime costs. According to data from the National Restaurant Association, the median labor cost back in 2022 for full-service restaurants was 36.5%, though industry averages typically range between 25% and 35%, depending on the type of service.
As of early 2025, labor costs remain a significant concern for restaurant operators. The National Restaurant Association's "State of the Restaurant Industry 2025" report indicates that labor costs have risen substantially in the last several years, with many operators increasing menu prices to maintain profitability.
Simultaneously, food prices have also escalated, with essentials like beef, chicken, coffee, and fresh vegetables experiencing double-digit price hikes. These combined increases have led to a situation where, without price adjustments, restaurants would face substantial losses.
To cover higher input costs and maintain a 5% pre-pandemic profit margin, the average restaurant would need to increase prices by approximately 26.2%. This underscores the ongoing financial pressures faced by the industry in 2025.
Luckily, Quick-service and fast-casual restaurants tend to have slightly lower prime costs, thanks to simpler menus and streamlined operations. Full-service and fine dining restaurants usually report higher labor costs due to larger teams and complex service models. Meanwhile, casual dining restaurants often experience more balanced prime costs, thanks to simpler operations and menu design.
While food costs generally range from 28% to 32%, labor can push above 35% in some cases, especially in markets with higher employee wages or frequent employee turnover.
McDonald’s manages labor costs by scheduling staff according to customer traffic patterns. This helps align staffing with demand, reducing unnecessary labor during slower periods. The addition of self-service kiosks and mobile ordering has also lowered the need for counter staff, allowing employees to shift their focus to other tasks that support operations.
When it comes to controlling food expenses, McDonald’s relies on long-term supplier relationships to lock in prices and maintain consistent quality. This approach helps keep costs predictable while securing access to high-quality ingredients.
Managing restaurant labor costs while protecting the customer's future value is one of those crucial balancing acts. Below are key operational areas where you can focus on reducing worker expenses without compromising service:
Data-driven scheduling tools help reduce unnecessary employee hours by aligning shifts with real demand. Predictive scheduling plays a key role in avoiding both overstaffing and understaffing, which can eat into profits or hurt the guest experience.
Another effective tactic is cross-training employees. This will not only increase team flexibility but also allow you to operate efficiently with fewer employees during slower periods. Additionally, implementing monetary incentives can encourage staff to work more efficiently, thus lowering high labor costs without sacrificing service quality.
Automation tools like self-order kiosks, mobile ordering, and kitchen display systems directly reduce front-of-house workload and speed up service. These technologies shift the focus from manual tasks to higher-value activities, significantly contributing to reducing labor costs without sacrificing service quality.
Several restaurants—such as Pizza Ranch, BarBurrito, Gyu-Kaku Japanese BBQ, and Legal Sea Foods—have adopted technology to streamline operations and reduce staffing inefficiencies without sacrificing service quality.
Excessive overtime pay can quickly increase worker expenses. Understanding labor laws and setting up proactive restaurant employee scheduling software helps you avoid those last-minute hours that cost more than expected.
Best practices also include clear payroll management systems and regular compliance checks to stay aligned with local regulations. For more on how scheduling impacts profitability, read our guide on how to reduce restaurant costs.
Training staff on how to minimize food waste goes beyond kitchen savings—it builds awareness and accountability across the team. When everyone understands portion control, proper storage, and prep techniques, it directly supports labor efficiency and contributes to broader cost reduction.
This is especially true in restaurants that rely on in-house food production to maintain consistency and quality while managing labor expenses. This focus on reducing waste also helps control food costs, contributing to overall profitability.
Managing labor costs isn’t just about scheduling and systems—it’s also about people. Reducing labor costs is easier when retention is high and roles are clearly defined.
Improving retention directly helps control labor costs by minimizing turnover and onboarding expenses. Here are two workforce-focused strategies that can help maintain a strong team while keeping labor expenses under control:
Offering competitive pay and benefits remains one of the most effective ways to reduce turnover—it’s simple and proven. When workers feel valued and fairly compensated, employee satisfaction increases, and they’re more likely to stay. This directly reduces the cost of hiring and training new staff, and contributes to lower overall labor expenses.
Providing opportunities for growth through training and career development also helps. When staff see a future with your business, they’re less likely to leave, saving recruitment and onboarding costs.
Loyalty program benefits are another powerful tool. Bonuses tied to performance or team goals not only rewards effort but also keep restaurant employees engaged and motivated.
In certain situations, outsourcing non-core roles—such as cleaning, delivery, or bookkeeping—can be a smart way to reduce overhead and allow your team to focus on core operations. Additionally, relying on third-party delivery services or ghost kitchens helps cut restaurant labor costs by offloading specific tasks, especially during peak hours or in areas where hiring and staffing remain difficult.
Monitoring and adjusting restaurant labor costs is a crucial part of running an efficient business. Using key performance indicators (KPIs) to track labor-related expenses helps managers stay on top of fluctuations and ensure the business remains profitable. These KPIs provide valuable insights into areas that need attention, allowing for proactive adjustments rather than reactive fixes.
Real-time reporting tools are crucial for making data-driven decisions. By accessing up-to-date data on labor hours, overtime, and employee scheduling software, restaurant owners can quickly identify trends and adjust staffing needs as conditions change—whether during peak times or slow periods. Additionally, labor reports generated from your scheduling or payroll software can provide real-time insights for better decision-making.
Understanding how to calculate labor cost percentage is essential for reducing costs through better analysis. Here's a step-by-step guide you can apply in the real world. While some aspects may vary based on the type of restaurant, the core principles remain the same.
Track this number regularly to spot trends, such as higher-than-usual restaurant labor costs during certain periods. Achieving a good labor cost percentage is essential for maintaining healthy margins without sacrificing service quality.
Temporary demand—such as holidays or local events—often requires more seasonal workers. On the other hand, daily demand trends (e.g., weekends or lunch rushes) can help you fine-tune scheduling.
Using historical restaurant sales data and predictive scheduling tools, you can plan staff coverage accordingly, ensuring you have the right number of employees without overstaffing or understaffing during busy or slow periods. This flexibility enables you to manage variable labor costs while maintaining service standards.
Managing restaurant labor costs is one of the most important aspects of running a business. Below are some common questions that help break down what’s typical in the restaurant industry and where your business might fit in.
The labor cost percentage generally ranges between 25% and 35% of total sales. However, this depends on the type of restaurant, location, and operational model.
Operating costs usually fall into three major categories: labor, food, and overhead (like rent, utilities, and insurance). Labor and food expenses together make up what's called the prime cost, which typically accounts for 55% to 70% of total revenue. The rest covers fixed and variable overhead expenses.
For most restaurants, labor and food costs are the two largest expenses. Depending on the business model, labor can be the single highest cost, especially in full-service establishments where staffing needs are more complex. In fast casual and QSRs, food expenses often come close to or even exceed labor costs in some cases.
QSRs typically operate with profit margins between 6% and 9%, thanks to streamlined operations, faster table turnover, and lower labor costs per transaction.
Full-service businesses tend to have lower margins, usually around 3% to 5%, due to higher labor costs, longer service times, and more complex operations.
The key to controlling labor costs is balancing operational efficiency with consistent service quality. What makes the difference is building a system tailored to your restaurant—one that keeps your team focused, your customers satisfied, and your margins in check.
Leveraging automation, workforce management tools, and proactive scheduling empowers businesses to maintain a healthy labor cost percentage, stay competitive, and protect profitability, even as restaurant industry demands evolve. When managed effectively, labor cost control becomes a cornerstone of long-term operational strategy—not merely a short-term solution.
Check out our guide to see how predictions can help you improve operations, manage costs, and run a more efficient restaurant. Want support to manage labor costs more effectively? Request a demo with Paytronix solutions to explore how to improve your labor cost management, loyalty programs, and workforce optimization.
Consumer spending is a big factor in how the restaurant industry operates, especially as we move through 2025. Inflation has shifted how people spend...
Labor costs represent one of the most significant operational expenses in the restaurant industry and controlling them has become increasingly...
Table turnover is one of the most critical metrics in the restaurant business. It affects everything from how much revenue you make per shift to how...