It’s rush hour on a weekday and a potential customer, let’s call her Sarah, is driving along a busy and traffic-jammed road. She’s had a long day at the office, but she can’t go straight home just yet – she’s noticed her gas tank is low. It’s time...
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Picture this: Immediately after a customer buys a sandwich at one of your locations, her smartphone buzzes with an email inviting her to take a...
If you use the Paytronix platform, are looking to re-invigorate your marketing strategy, or are looking for help to make sense of your customer data,...
Price-sensitive customers are far too often ignored by marketers. The common thread of thinking is that they are tough to sell to, but with the right...
Every marketer has the goal of compelling their customers to live up to their potential. Whether that is through peer measurement tactics like...
Once in a while, our customer service team will receive a frantic email from a marketing department exclaiming “a customer got our email but it...
We’ve all been there. After spending days agonizing over the message, design, and call to action, you finally feel ready to press the send button....
At over 75 million strong, millennials dominate the U.S. population. This generation born between 1980 and 1996 holds around $1.3 trillion in...
Enrolling younger generations of guests into your rewards program can help your brand grow and maintain a strong core of loyal members for the...
You’ve launched a great loyalty program and your staff members are handing out a lot of activated cards to customers. Why aren’t enough of your...
