A cornerstone of email marketing is testing. Perhaps it’s the day of the week that you send the message, or even the imagery and text inside the message. Arguably themost prevalent element marketers test is the subject line. The appeal of doing so...
Read MoreHow many times have you sat at your desk watching the results of a campaign you were excited to roll out, only to see those stats flat line, or...
With 72% of U.S. adults using a smartphone, mobile technology is changing the way that brands connect with their customers. Most brands have...
The 2016 Paytronix User Experience was full of valuable insights – we reviewed program structure, hot promotions, and, most importantly, heard from...
On August 24th & 25th Boston was the nexus of leading insights on guest engagement as Paytronix hosted its second annual Paytronix User Experience...
For the last few years, I’ve had the pleasure of planning the logistics for PXUX team. Our effort is always rewarded when we look back and recall...
Do you need to reinvigorate your brand, increase revenue, and improve profitability? Upgrading your rewards program may help. However, proceed with...
In case you missed it, there was a common theme among publicly held restaurant chains’ July earnings calls: Loyalty Programs. Multiple brand leaders...
Sandy Nelson to speak at PXUX: Unveiling how Duffy’s culture of loyalty drives70% of all transactions through active loyalty members
The summer is in full swing and the holidays are probably the last thing on your mind. As much as we don’t want to think about snowflakes and holly...
