At this year’s PXUX I lead about 75 people in a paper airplane making experiment. With simple instructions, “just make a paper airplane that can fly the furthest – no balls of paper” the crowd stepped up to the line one by one to see their work...
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Coalition loyalty programs have been suffering lately. Since their beginning coalition programs set out to create a single loyalty program that...
If you have a teenage daughter or follow Liam Hemsworth’s life, then you probably recognize the title of this blog, which was inspired by “The...
I love a compelling story. So much so, I majored in English as an undergraduate…and I’m also a member of two book clubs.
With a decline in convenience store traffic during the first half of 2017, brands are looking for new ways to get customers to come into the store...
With a focus on achieving “Peak Performance,” the two-day, interactive conference was largely driven by Paytronix users who shared the design,...
The purpose of a rewards program is to change your customers’ behavior, getting them to visit more often and/or make more purchases.
With a greater understanding of customer spending and visit habits, marketing becomes more agile, is able to make informed decisions, and can...
Promotions are used to directly, quickly, and profitably change behavior. Most commonly, that behavior change falls into one of these categories:...
Recently we spoke with Anne Schultheis, Digital Marketing Manager for Kahala Brands, who submitted an award-winning Pinkberry campaign that was...
