For your marketing campaigns to influence loyalty program members to visit and spend more, you should keep in mind three things: format, relevance, and timeliness. How you communicate with customers impacts how customers engage with your brand....
Read More
What if most stores – and even Amazon – are getting frictionless shopping wrong? What would it mean for brands that are trying to do things...
Successful loyalty programs provide guests with multiple ways to engage and enroll. Every guest is different, and each has their preferred ways to...
It’s not news to any c-store owner that competition for customers and spend is higher than ever. In addition to the many direct competitors in the...
Online ordering is a significant part of restaurant success. Getting in the game and scoring big depends on implementing the right restaurant...
Building customer loyalty is challenging, to say the least, but if your goal is motivating guests to visit more often and spend more when they do,...
Now is a great time to reflect on last year’s gift card sales. If the holiday season was naughty because it was too hard to navigate reports, you had...
Are your numbers for loyalty penetration and new member enrollment declining? Is there evidence that you are over-discounting customers? Does your...
Visit challenges are a great way to boost restaurant sales and increase customer engagement while motivating guests to dine more frequently. With the...
When Popeyes launched a new chicken sandwich earlier this month, its locations were flooded with large crowds of people eager to give it a try....
