How to Add the Online Order Button In Google Business

The COVID-19 pandemic sent online food ordering to an all-time high. Customers who wanted to support local restaurants without leaving their homes turned to placing orders digitally and opted for delivery. In the years since, the convenience of online ordering options has remained a consumer favorite.  

In 2025, it’s estimated that revenue from the online food delivery market will hit $1.40 trillion. For any restaurant or c-store, the best way to respond to this trend is leveraging Google’s online order button.  

This article breaks down how to add the online order button to your Google Business Profile, use it to process orders, and tips to drive revenue. Let’s jump in. 

Understanding Google Business Profile 

A Google Business Profile (GBP), previously known as Google My Business, is an online listing that showcases your business on Google Maps and Google Search. It’s a key part of your local SEO strategy. For example, if you have an optimized profile, potential customers searching for “bakery” will see your business populate as one of the search results. So, the stronger your local SEO, the higher your business will rank in query results.  

Your GBP captures customer reviews, contact information, photos, hours of operation, and menus. In essence, anything that gives guests a glimpse into their experience should they choose your business lives on your profile.  

But GBP isn’t solely for informational purposes. You can add an online order button to your GBP so customers can easily engage with your business and place orders.  

4 Steps to Adding the Order Online Button 

The GBP online order button streamlines the process for customers trying to place digital orders for delivery or pick-up. Guests can engage with your business and order food in whatever way suits them, allowing you to reach a wider audience. To get started with the online order button, follow these four simple steps:

1. Assess Your GBP Dashboard: Create a Google account for your business. Before editing your profile, you’ll need to claim the account. Next, make any necessary profile revisions to add your business information and set up your dashboard.  
2. Integrate Online Ordering Systems: Select “Food Ordering” within your account and turn on the feature. Add a link to your personalized online ordering tool or a popular platform, like DoorDash or Grubhub.  
3. Add the Button: Once you’ve opted to set up online ordering, the button will appear on your profile.  
4. Customize the Guest Experience: Make your online ordering process as seamless as possible by clearly indicating where clicking the button will take customers. Or, make it clear if you’re currently accepting online orders.   

Pro Tip: Add a toggle button on your online order landing page that allows guests to choose between delivery and pick-up.  

3 Best Practices for Maximizing Your Order Online Button 

Setting up your GBP online order button is the first step. Next, it’s time to implement the best practices to help you successfully manage online ordering options. Take advantage of these three tips when rolling out the online order button:

1. Visibility Improvements: Once you set up online ordering, the button will appear on your GBP alongside those to call, visit your website, and reserve a table. Google’s layout is intuitive—you just need to make sure the information is accurate and available.  
2. Promotional Tactics: Leverage social media, email campaigns, and ad marketing to spread the word about your online ordering. Offer new guests exclusive discounts when placing an order. You may also ask customers for reviews to boost your GBP’s rank on Google. 
3. User Experience Optimization: Simplify the online ordering process by minimizing the number of clicks on your site, creating a clear path from clicking the button to placing the order, and ensuring the online order link is active.  

Pro Tip: Give customers insight into their order status through online tracking. That way, there’s no guesswork when guests want to know how long until their food arrives.  

Monitoring and Adjusting Your Online Order Button 

Google will periodically change their SEO guidelines that impact your strategy and profile. Additionally, as customer preferences shift or new technology emerges, it’s important to pivot your business practices and stay ahead of competition.  

Make it a practice of monitoring your online order button. Based on the data you collect, make changes to your ordering process to ensure you meet customer demand. Use these two techniques when managing your online orders:

1. Performance Tracking: Track how often guests place orders online, how far they get into the process, and the churn rate. These performance metrics shed light on parts of your online ordering user experience that may create complications, be confusing, and push customers to go elsewhere.  
2. Feedback and Adjustments: Read customer reviews on your Google profile to find areas of improvement. Additionally, reach out to your loyal customers and request feedback. Look for trends in these areas to identify where to focus your efforts to improve the online ordering experience.

Integrate your account with Google Analytics to maximize the data you collect from online orders and engagement on your entire Google Business Profile. Use the aggregated data to make adjustments that enhance guest experience.  

Pro Tip: If you’re looking for tips on optimizing your online order strategy, we can help—check out our 2024 Online Ordering Guide.  

2 Common Issues and Effective Solutions 

Just as you implement best practices to boost the effectiveness of your GBP, you should also have common GBP challenges on your radar. You can create strategies to handle these issues and avoid setbacks after first identifying them. Here are two common problems with tips to navigate each:

1. Troubleshooting Tips: Broken online ordering links and confusing user experiences are two leading challenges for businesses using GBP. Additionally, keeping your information up to date is essential, especially if you manage multiple locations and handle negative reviews. Mitigate these challenges by regularly auditing your profile, verifying its information is accurate and the customer experience is still top-notch. 
2. Contacting Google Support: If you have trouble verifying and claiming your GBP account, your profile is disabled, you cannot reply to reviews, or you face hurdles when updating core business information, contact customer support for more help with troubleshooting.  

Key Insight: Negative GBP reviews aren’t entirely bad. First, take the time to craft a thoughtful response to the feedback so the customers feel confident that you’ve taken their complaints seriously. Next, consider whether their review highlights part of your business that could use improvement. If it does, devise a strategy to resolve it.  

Frequently Asked Questions About Improving Your GBP 

Here are our answers to common questions about optimizing your Google Business Profile and the online order button.  

How do I add an order button to my Google Business Profile? 

After you’ve claimed, verified, and completed your GBP account, navigate to your profile and select the “Food Ordering” button. From here, you can enable online ordering. Add a link to your online order platform or select a third-party provider. 

How do I add a reservation link to my Google business account? 

Through your GBP account, visit “Edit Profile” and select “Turn on reservations.” The button will then appear on your profile.  

If you already have a booking provider, integrate its systems with your Google account and select it from the dropdown menu. If you don’t have a booking provider, you can opt for “Reserve with Google.” 

How do I edit the order online button on Google? 

Follow the same steps to set up the online order button on your GBP account. You can edit the button from this “Food Ordering” page.  

How do I turn off “accept orders” on my Google business profile? 

Head to “Food Ordering” within your GBP account to find the “Accept Orders on your profile” toggle button and turn online ordering on or off. Now, your profile will show customers when you’re accepting online orders.  

How do I accept online orders? 

To accept online orders, first integrate your online ordering system, like Paytronix. Then, you’ll want a payment platform to securely manage customer payments, such as Stripe or Square. Make sure the payment platform and online ordering system work together seamlessly.  

When guests place an order and process their payment, all this information feeds into your online order tool. Here, you’ll see what they ordered and can start fulfillment.  

How do I get more customers to buy online? 

Attracting more customers to purchase online is an ongoing, interactive strategy. First, you must build awareness. You can do this through personalized emails or targeted social media campaigns.  

Additionally, make it easy for customers to place orders once they click the button. The user experience should be smooth and intuitive.  

The Bottom Line 

By placing an order online button front and center on your Google Business Profile, you let customers know that you offer online ordering and make it simple for them to do so. The easier it is for guests to engage with your business, the more likely they’ll place orders. Over time, you’ll build a strong base of loyal customers.  

It’s also essential to always iterate on your GBP profile. Local SEO updates, customer demand changes, or new technology can alter how you manage and promote online ordering. Stay up to date on the latest trends to adjust your strategy. 

With the key tips and tricks to add an online order button to your GBP on deck, it’s time to turn it into a revenue-driving part of your business. Paytronix is an all-in-one tool for managing purchasing data and coordinating marketing campaigns. Book a demo with our team to launch your online order marketing campaign and grow your business.