Five Targeted Geofence Messages Destined to Drive Visits

Imagine if you had the ability to attract guests to your restaurant when they are close by. Well, that’s not merely a pipe dream—you can do that today. Consider this powerful statistic: After a geofence message has been sent, 30-40% of recipients will visit the location within 24 hours. 

Few other digital marketing techniques hold the potential to generate such fast, measurable outcomes. Instead of blasting out a generic offer to anyone in the area, you can make your guests feel special with an offer catered to them. 

Here are five use cases where nearby guests can be sent highly targeted offers to entice them to come in:

1. Reward Reminders

• Purpose: Encourage your existing loyalty program members to revisit by cashing in on their accrued benefits. 

• Application: Deploy geofence technology around your restaurant or c-store to trigger notifications for loyalty program members who have points or rewards nearing expiration. As one example, as soon as a customer who has earned a free meal or discount enters the designated area, they receive an alert. This reminder not only prompts immediate action but also heightens the perceived value of your loyalty program, encouraging more frequent visits and longer-term engagement. 

2. We Miss You

• Purpose: Re-engage customers who have not visited for an extended period. 

• Application: Develop personalized messages that resonate with customers based on their previous interactions. If one of your guests hasn't visited in the last three months, they could receive a "We've missed you! Come back for your favorite meal with 20% off" message upon entering a geofence. This strategy helps in reviving customer interest and can be particularly effective during off-peak times, like 1:00pm to 4:00pm, or days when you want to boost foot traffic, like a menu re-launch or new location opening.

3. Filters by Demographic

• Purpose: Tailor marketing efforts to specific demographic segments to improve relevance and effectiveness. 

• Application: Implement demographic filters to customize offers based on detailed customer profiles. Your senior guests may receive early bird dinner specials, while full families may get promotions for a weekend brunch. By aligning your offers with the preferences and lifestyles of different demographic groups, you can increase the chances of conversion and ensure that your marketing budget is being spent on the most receptive audiences. 

4. Predictive Analytics

• Purpose: Utilize data-driven insights to predict customer behavior and personalize offers. 

• Application: Leverage historical data and predictive modeling to create offers that meet customers' needs before they even express them. For example, if a customer regularly orders a particular seasonal dish, send them a personalized offer for that dish as soon as it's back on the menu and they’re nearby. This proactive approach not only amazes customers but also encourages them to choose your restaurant over competitors, driving deeper loyalty and repeat business. 

5. Time-of-Day Visits

• Purpose: Maximize sales by targeting customers with tailored offers that align with their dining habits at different times of day. 

• Application: Use data on customers’ past visits to send targeted offers that coincide with their preferred dining times. You may send a morning coffee promo to guests who typically stop by your cafe before work or school, or a happy hour special to those who soak up your evening ambiance. This strategy increases the relevance of your promotions and helps manage customer flow throughout the day, optimizing customer experience and operational efficiency (which your staff is sure to appreciate).

Want to create unforgettable campaigns, drive more visits, and increase customer lifetime value? Book a demo now to discover our end-to-end solutions.