How do sports impact restaurants — and even the revenue of non-sports-theme restaurants? Here are a few quick statistics: When Lebron James returned to Cleveland and the Cavaliers, the city saw a 30%-200% increase in local restaurant revenue.
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There’s an interesting problem that restaurants with loyalty programs face. All of the behavioral data gleaned from these programs means that...
Before digital loyalty programs, restaurants had no real way of figuring out which visitors were likely to return. And, what’s worse, they had no way...
The only way to know if your loyalty or other guest-engagement campaigns are succeeding is to track them and analyze your results. Unfortunately,...
For a quite a while, Chipotle executives didn’t believe loyalty programs were for them. In fact, Mark Crumpacker, CCO/CDO of Chipotle, said in...
An Interview with Content Marketing Professor Neil Feinstein Content marketing professor and consultant Neil Feinstein has helped brands like...
Keeping your guests engaged in 2017 and beyond means having the right technology to provide a seamless digital customer experience. These days,...
Do you need to reinvigorate your brand, increase revenue, and improve profitability? Upgrading your rewards program may help. However, proceed with...
In an increasingly connected world, customer service tools are being put to the test. Today, we have access to relevant information 24 hours a day...
Enrolling younger generations of guests into your rewards program can help your brand grow and maintain a strong core of loyal members for the...
