With a greater understanding of customer spending and visit habits, marketing becomes more agile, is able to make informed decisions, and can ultimately compel repeat visits and increase baskets through relevant engagement.
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Promotions are used to directly, quickly, and profitably change behavior. Most commonly, that behavior change falls into one of these categories:...
Loyalty programs are all about connecting with your customers and creating a great experience for them whenever they interact with your brand....
There are many different types of reward programs which make it challenging to choose which one is best suited for your brand. Ultimately, there are...
The greatest revenue-generating potential a loyalty program can tap into is a brand’s segment of customers who visit sometimes but not always. We...
Club programs are a staple in the convenience store industry. They help to motivate customers to visit more often since the customer knows that...
With 72% of U.S. adults using a smartphone, mobile technology is changing the way that brands connect with their customers. Most brands have...
